Talking to new client prospects is always enlightening as we learn about their needs, their challenges, and their vision. Hiring a marketing firm can be daunting, and it forces you to organize your thoughts and goals. The list of considerations is based on each business, and here are some key topics.  Can you build a … Continued

In the short order world of marketing tactics, what’s your pleasure? Would you prefer to stalk your customers on Google, search them on Facebook or profile them on LinkedIn? Does print have a role in today’s marketing landscape?   If you’re thinking that print marketing is dead … no, far from it. But the surge of … Continued

Email campaigns can play an important role in your marketing plan. They help you share important information, updates about your business or promote special products or events. More importantly, email newsletters help build a stronger relationship with your subscribers and build brand loyalty.  In a world where our inboxes are inundated with email, how can … Continued

If you’ve looked around while you’re out and about, you’ll notice people are glued to their phones. Why you ask – because social media has taken over their lives. The average person spends over two hours a day on it!   According to a report published by Hootsuite the number of social media users has increased … Continued

If you’re a small- or mid-sized business wading through the sea of marketing firms, you may want to consider the benefits of being a big fish in a little pond. As digital platforms become more complex – Google, YouTube, Facebook, Instagram – so do the processes needed to stay afloat. Is a smaller agency the … Continued

Do you want to build brand awareness and drive traffic to your website? Of course, that’s what we all want! Let me introduce you to Google Ads — and what they can do for your business. Google Ads – The Powerful Tool If you’ve wondered about those text ads that you see at the top … Continued

In this world of posting, pinning, sharing and tweeting… it’s easy to feel overwhelmed. Social media is a fast-moving current and if you aren’t online, you’re behind. Social media is valuable to billions of users, and its functionality spans beyond that adorable photo of your puppy (though dog pics will always be welcome content and, … Continued

You’ve heard the familiar terms (maybe enough times to prompt a subconscious eye roll). These are unprecedented times. We live in the new normal. And, when it comes to business strategy, don’t forget to pivot. Now, we can chalk up the chronic overuse of these concepts to a lack of creative genius, or we can … Continued

This semester, I have been fortunate enough to intern with an outstanding company. At Cohlmia Marketing, the staff is very helpful, understanding, and allowed me to grow as an individual interested in marketing. This was only made possible by my participation in a unique internship program at Andale High School, which has allowed me to … Continued

Today is Mother’s Day and in honor of my mother Pauline, I am writing about something I learned as a small child, peering out from behind the folds of her skirt. A summer afternoon….the doorbell rings. She opens the door to a lanky, smiling gentleman dressed in a collared short-sleeve shirt and carrying expandable black … Continued

Social media engagement is a necessity to my role in the marketing universe. Some of you may laugh because I am known to go check out of Facebook and LinkedIn periodically. My Twitter profile is a bold expression of who I am, but sadly only a couple of actual Tweets. At this writing. After years … Continued