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What a Google Ad Campaign Can Do for Your Business

By Cohlmia Marketing, June 2, 2022

Do you want to build brand awareness and drive traffic to your website? Of course, that’s what we all want! Let me introduce you to Google Ads — and what they can do for your business.

Google Ads – The Powerful Tool

If you’ve wondered about those text ads that you see at the top of the screen when you do a Google search, wonder no more. In fact, you might want to get proactive and figure out if your business could benefit from a campaign. A Google ad campaign will work for businesses of all sizes, with budgets varying from small to large. You get to determine who you want to reach —based on interests and habits, demographics or what someone typically searches for — to develop your target audience.

Create Brand Awareness

Generating brand awareness isn’t easy, especially when you’d like the right audience to find you. That’s where a Google Ad campaign can help. The exposure that can come from a prospect seeing your ad at the top of the search results can boost your business – and you might not pay a dime for that. This dynamic platform allows you to promote a specific product or service — or simply promote you — to a very targeted audience. On top of that, you’ll be able to track how many impressions (the number of users who saw your ad) and clicks your ad generated.

Drive Traffic to Your Website

Google Ads has become a very effective and cost-efficient way to drive the right traffic to your website. Creating an ad campaign that targets your audience allows you to get in front of your audience, while they’re searching for products or services you offer. By aligning your ad copy with website content, you can effectively communicate your message to the consumer and establish trust with that consumer.

The Takeaway

By taking advantage of what Google has to offer, a Google Ad campaign can be one of the most effective tools in your marketing arsenal. With the right strategy, an audience to target and a product or service to offer, you can have a successful marketing campaign for your business. We’re not asking you to go this alone. Through many years of running successful campaigns, we know the right formula for your business to see results.

Give us a call today at 316-262-6066 or email dbachman@staging.cohlmiamarketing.com and let us help you develop and deliver your Google Ads campaign!

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