Donna Bachman Media Director

A mix of traditional and non-traditional media is essential for our clients to compete in today’s world, and Donna has both of those bases covered. Her media buying proficiency spans television (traditional and direct response), radio, print, and outdoor in multiple U.S. markets. Beyond the conventional realm is a constantly evolving array of social and digital media that Donna manages. Her competencies include audience research, strategy development, negotiating, placement, and post-buy analysis. As quickly as the digital world is advancing, so are her certifications, making her our Goddess of all things Google.

Education & Background

• Bachelor of Arts, Radio & Television
• Certified – Google Ads and Google Video
• Certified - Digital Marketing
• Former small business owner

Areas of Responsibility

• Media planning, negotiation and buying
• Target audience research
• Social media
• Digital marketing
• Online directory listings
• Analytics
• Event creation and management